Being professionals in their chosen disciplines of Health Care in Australia and the USA , their commitment to serve the people of India with all the experience that they garnered out of their worldwide study, travels and practice led to the establishment of a Research and Development facility at the Genome Valley, in the outskirts of Hyderabad primarily focused in the development of Herbal formulations for the redressal of the various health issues that were rapidly growing at that time.

Foresight into the issues of improper nutrition or the lack of it in modern day foods along with the issues of poor water and sanitation led to the founding principle of the Company's core philosophy of addressing the three vital issues in which all life rest FOOD, WATER, AND AIR.